New York, NY, October 8, 2013 … During the recent back-to-school shopping season, retailer Gordmans, Inc. and its guests took a strong stance against bullying in schools, contributing $90,000 to the Anti-Defamation League’s (ADL) No Place for Hate® initiative. The apparel and home décor retailer promoted ADL’s No Place for Hate campaign in 90 of its stores across the country to help eradicate hatred, prejudice and bullying as students and teachers headed back to school this fall.
Gordmans’ guests were invited to purchase “Helping Hands” for $1 each or more in support of the initiative. The purchased “Helping Hands” were displayed in stores, raising awareness of the problem of bullying and its consequences and to inspire the public to take a stand against hate.
“The phenomenal outpouring of support shows that people want to be active participants in helping to eradicate hatred, prejudice and bullying in our schools and communities. We deeply appreciate how our guests stepped up and joined us in committing to this critical cause. The contributions will support ADL’s proven training programs that make schools safe havens where students can learn and thrive,” said Jeff Gordman, President and CEO. “The ‘No Place for Hate’ call to action was one of the most successful Helping Hands campaigns in our company’s 98-year history, and we are proud to have partnered with ADL.”
“The funds raised will underwrite anti-bullying workshops and other anti-bias training programs that encourage students and teachers to become agents for change,” said Abraham H. Foxman, ADL National Director. “Gordmans has been a tremendous corporate partner in our efforts to raise awareness of the problems caused by hatred and bullying.”
ADL’s nationally recognized No Place for Hate® initiative and A WORLD OF DIFFERENCE Institute® anti-bullying programs enable schools to promote respect for individual and group differences while challenging prejudice and bigotry.
ADL’s education programs have reached more than 58 million adults and children with anti-bias educational programming. Last year, ADL trained nearly 2,800 educators and administrators with bullying and cyberbullying prevention workshops and reached an additional 37,000 elementary and secondary school students across the country with bullying prevention and anti-bias assembly programs. More than 1,500 K-12 schools and communities across the country have been officially designated as No Place for Hate® for their anti-bias efforts.